Did you know that improving your site’s checkout optimization using Parrot SDK checkout can help your business circumvent common problems like slow loading times, a lack of recurring customers, and the dreaded 69.82% cart abandonment rate?

Ecommerce checkout problems and abandoned carts are prevalent. At a staggering 81% cart abandonment rate on mobile, they show no sign of getting better. Bad checkouts contribute to abandoned carts and incomplete purchases—which is why it’s more crucial than ever before to know how to improve checkout flow (and, in turn, reduce your number of abandoned carts.)

As a DTC business, your prospective customers don’t want to receive emails. This is backed by how email has a staggeringly low open rate of 21.33%. On the other hand, however, 90% of all mobile users open and read text messages within the first 30 minutes of receipt. Learn the ins and outs of SMS Marketing and how it can impact your business.

While text marketing’s clickthrough rate is phenomenal (at 98%, while email marketing messages have only a 22% clickthrough rate), it has the lowest checkout completion rates out of any digital channel. Why is this? It’s because of the amount of friction the average mobile shopper encounters while trying to complete a purchase via mobile.

Discount codes may be easy to send, but they don’t even remotely compare to the level of customer service, customer retention, and customer conversion that VIP experiences provide.Defined as experiences regarding “very important people”, VIP experiences, by nature, foster scenarios in which your customers feel valued and exclusive.

Text discount codes may seem like the best way to increase website traffic and customer loyalty, but relying on them decreases your profit margins and degrades your brand’s value. There’s a host of problems that comes with relying on discount codes, and there are better ways to connect with potential customers.

People are on social media all day long, in a relaxed state of scrolling. They interact willingly in real-time. Companies have an opportunity to sell in a new way to millions of consumers. Companies of all sizes can leverage today’s top social platforms to sell products.

How can you make your brand stand out from the rest? The answer lies in removing barriers from the buying process and fostering stronger relationships with your customers. A foolproof way to do this would be by using a texting platform for Shopify.

The proof is in the numbers.The team at PHP launched a campaign on Cyber Monday and had a lot of success. Out of the 3,047 text messages delivered using Parrot, Pink Horse Power had 199 responses from potential customers. These resulted in 14 orders from customers, who went on to purchase via text, generating $1,330 in just four hours.