A product manager survey from Gartner found that only 55% of product launches happen on schedule. This includes nailing down your messaging and positioning, sharing them with your team, listing out your launch activities, creating content and assets, and so on.Knowing how to create a successful product launch strategy is half the battle. The other half is implementing it. With the rise of text messaging and mobile payments, you can reach a segment of people you might have left out with previous launches.