blog post

5 Best Texting and SMS Marketing Platforms for Shopify

March 14, 2022
7
min read
Parrot Team
getparrot.com

The key to running a successful eCommerce business lies in your ability to create strong engagement and personalized communication with your customers. Texting cuts through the noise, producing high click-through rates. That being said, not all texting or SMS marketing platforms are created equal. Shopify currently has the largest market share of eCommerce platforms, so apps and platforms that integrate with Shopify are essential. This post explores the five best texting platforms for Shopify with a track record of delivering tangible business results time and again.

Why Use a Texting Platform for Shopify

How can you make your brand stand out from the rest?

The answer lies in removing barriers from the buying process and fostering stronger relationships with your customers. A foolproof way to do this would be by using a texting platform for Shopify.

A recent benchmark report by Mailchimp reveals that only 21% of customers open marketing emails compared to the 99% open rate reported for text messages. Texting makes it easier to build relationships with potential customers and existing customers, and also makes it easier for consumers to get answers to their questions and quickly buy what they want.

As mentioned earlier, not all texting platforms are created equally. Not all are easy to use and some are missing key functionalities that remove friction for buyers and sellers. At the bare minimum, the platform you choose should be able to integrate with Shopify. Here are the key features of the best texting platforms for Shopify:

  • They’re easy to use
  • They let you have interactive conversations with customers
  • They come with automation capabilities
  • They allow you to segment your audience data
  • They let you collect payment directly over text to increase conversions

Why Use Texting Platforms for Shopify Instead of Email

There is ongoing evidence that points to a shift off desktops and onto mobile. Below are some advantages of using texting instead of email.

  • Higher response rate: This can be attributed to the fact that 97% of marketing text messages are read within 15 minutes of delivery.
  • Higher engagement level: Users are more likely to click on a link in a text than one in an email. CTAs on text messages tend to be short and precise, making it easier for customers to take action.
  • Feels more personal: The one-on-one interaction you get by texting a customer adds a personal connection that you just don’t get with email. This direct communication is more likely to leave a lasting impression on your customers, making your brand more appealing to them.
  • Supports automation capabilities: Using a chatbot, you can personalize your customers’ experiences by sending them their purchase status updates, relevant calls-to-action, payment error notifications, and so forth.

With that in mind, here’s an overview of the best texting platforms for Shopify.

5. Attentive

Attentive allows you to create text message campaigns, grow subscriber lists, drive engagement, and ramp up revenue.

Cost: Custom quote.

Key Features:

  • Audience analytics
  • Automated replies
  • Email/chat support
  • List and audience management
  • Personalization
  • Campaigns

4. Parrot – Best Overall

Parrot is a texting platform that lets customers chat with the businesses they love and pay more easily.

Unlike other platforms that just do SMS marketing, Parrot lets your customers pay by replying YES, without leaving their messaging app.

It also integrates easily with Shopify, making it perfect for any eCommerce brand, entrepreneur, and indie maker. Parrot also has an extensive API that you can use to integrate your favorite tools or build custom text experiences.

Cost: From $30 per month.

Key Features:

  • Audience data & analytics
  • Automated replies
  • Direct payment collection via text
  • Email/chat support
  • Payment information storage for one-click checkout
  • Campaigns
  • Extensive API
  • Two-way text messaging in real-time


3.
Emotive

Emotive takes a slightly different approach to text marketing. It integrates a human touch to two-way texting by messaging customers manually and addressing their queries in real-time.

Cost: Custom quote.

Key Features:

  • Audience analytics
  • Automatic URL shortening
  • Email/chat support
  • Campaigns
  • Two-way text messaging

2. SMSBump

SMSBump has been a Shopify Plus partner since July 2020. This solution is built for brands looking to deliver highly-personalized messages to customers and create targeted mobile experiences designed to help brands accelerate revenue growth.

Cost: $19-$199 per month.

Key Features:

  • Audience analytics
  • Automated replies
  • Email/chat support
  • List and audience management
  • Personalization
  • Campaigns

1. Postscript

Postscript has been a Shopify Plus partner since July 2020.

Cost: $25-$500 per month.

Key Features:

  • Audience analytics
  • Automated replies
  • Email/chat support
  • List and audience management
  • Personalization
  • Campaigns

Community – Bonus Pick

Community’s texting platform dials back on automation, focusing instead on holding real-time conversations with multiple subscribers at a go. As a result, the tool is designed to facilitate high levels of engagement through its clustering response feature.

Cost: Custom quote.

Key Features:

  • Audience analytics
  • Email/chat support
  • Text marketing campaigns
  • Two-way text messaging


The Verdict

While each app offers something a little different, Parrot is the only mobile platform that allows you to collect direct one-click payments from customers via text. It effectively removes barriers and friction from the purchase process to create a better buyer experience for customers.

Parrot Team
getparrot.com

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