blog post

How to Improve Your Site’s Checkout Optimization Using Parrot’s SDK Checkout: A Comprehensive Guide

May 24, 2022
6
min read
Osa Gaius
Founder & CEO

Did you know that improving your site’s checkout optimization using Parrot SDK checkout can help your business circumvent common problems like slow loading times, a lack of recurring customers, and the dreaded 69.82% cart abandonment rate?

Regardless of what size of business you own or whether you are looking to make a checkout solution (or add one), this tool focuses on the areas of the checkout processes that typically lose customers. These areas include:

  • Limited payment options
  • Frequent technical errors
  • Numerous forms and/or pages that are slow to load

This comprehensive guide will unpack how and why you should be leveraging the benefits of an SDK checkout with Parrot.

Let’s get started.

What is Parrot’s SDK Checkout?

Parrot’s SDK checkout allows business owners—or their developers—to create a 100% custom, 100% frictionless checkout experience. It automates the nitty-gritty details, such as customer logins, shipping quotes, and payment submissions, so that customers can flow from one step to the next with zero wait time.

Unlike other SDK checkouts, which require the usage of WooCommerce or similar sites, you can leverage Parrot to add the capability of checkout to any site or app that doesn’t already have that capability—or that needs its existing checkout process overhauled.

This results in a faster, easier, and more comprehensive purchasing process without needing to put in any of the legwork of creating a checkout from scratch.

As for its specific benefits? Well…

You Can Leverage Parrot’s SDK Checkout to Create Buy Now Functionality


If merchants wanted to make it even easier for customers to buy specific items, Parrot’s SDK checkout can be used to create a “buy now” functionality on each product page. Single products can be added to carts instantly, customizing sites and the shopping experience.

It simplifies the process and removes clicks for shoppers. The SDK checkout allows sites to capitalize on customers who want to buy a specific product more quickly.  

The Importance of Reducing Data Input for Returning Users

Parrot takes this a step further by simplifying the data input process that typically slows customers down during purchase. If it’s the first time a user has ever purchased using Parrot, they will be prompted to put in their phone number. Next, they will receive a text about the product they have in their cart. They would confirm they would like to purchase via text and then would be provided with a unique checkout link. Users will fill out their credit card and shipping details, and then they would submit.

The next time this user buys anything on a Parrot SDK checkout, whether from a totally different merchant or the same one, all of those details are autofilled. The cusomer simply presses the checkout button and gets a text that says “Hey, would you like to buy this awesome item for $5.00?” They type yes, and the transaction is over in fractions of a second.

Use Parrot’s SDK Checkout to Maximize the Impact of Your Checkout Page

By using Parrot, you’ll ensure that your checkout page doesn’t feel like a lot of work to customers.

Since checkout processes are usually bloated with information that requires filling out multiple forms, and because of the amount of on-page info and slow loading times, checkout pages can be prone to last-minute cart abandonment.

Through Parrot’s one-click checkout option for Visa or debit, we capitalize on the 35.26% potential increase in conversion rates that come with better checkout design. And this is all without long page loading times. The system uses Stripe under the hood, but users will not see Stripe interfaces.

Using Parrot is much easier than creating your own custom checkout for any size business. It will save your devs a lot of time.

How Businesses Like Yours Can Improve Your Site’s Checkout Optimization Using Parrot Today

Add a checkout to your website via Parrot in three simple steps:

  1. Create a Parrot public API key
  2. Add origins to your public API key (plus the Parrot script and link blocks to your site’s head)
  3. Add the Parrot checkout button

It’s that easy to optimize your shopping cart, cart page, and checkout page to reduce cart abandonment.

To wrap up, the benefits of Parrot’s SDK are a mobile-first design that makes it way easier for customers to checkout on their mobile devices and an excellent autocomplete function that validates addresses. The autocomplete function also helps cut down on shipping errors.

Need more info? Watch our tutorial below on how you can improve your site’s checkout optimization using Parrot.

Osa Gaius
Founder & CEO

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