It’s true: decreasing friction within the buying process is the number one way to reduce abandoned carts or ecommerce checkout problems.
While text marketing’s clickthrough rate is phenomenal (at 98%, while email marketing messages have only a 22% clickthrough rate), it has the lowest checkout completion rates out of any digital channel. Why is this? It’s because of the amount of friction the average mobile shopper encounters while trying to complete a purchase via mobile.
In this blog, we’ll be outlining why shoppers abandon their carts, common hurdles they face after clicking on your text campaigns, and actionable steps for how merchants (like you) can eliminate ecommerce checkout problems for good.
Mobile commerce (otherwise known as “mcommerce”) is estimated to:
Mobile commerce has endless sales potential, but have you thought about what happens after customers click on your text message or buy now button?
Mobile purchases trail behind their desktop counterparts on most mobile commerce (mcommerce) platforms. Why? Because mobile purchasing traditionally has had numerous hurdles for consumers to overcome. That means merchants need to remove these common pain points, so their audience has a seamless, frictionless buying experience.
The most common of these hurdles include, but aren’t limited to:
UX stands for “User Experience.” Getting it right is your first step to ensuring your customers complete their mobile checkout process. Good UX in mobile payments is crucial, and it’s been historically bad.
Examples of bad UX components are:
We could go on.
At Parrot, we believe that your customer’s journey from add-to-cart to checkout should be as short and easy as possible. One click or action. Keep yours as quick, simple, and intuitive as possible to minimize cart abandonment.
On a screen as small as your smartphone, a long checkout process can feel even more tedious than when completing it on a desktop.
Can this be resolved? Yes. Merchants should include the availability of mobile-first sites (or a dedicated mobile app). They can also use alternative payment methods like Apple Pay, Google Pay, and/or PayPal that use saved payment details to make it easier for consumers to quickly move through the checkout process on their mobile device.
Mistakes that merchants commonly make that result in their checkout process being overly complicated include:
Mobile commerce payment security means that the checkout forms that collect your customers’ data are hosted securely and consistently, whether self-hosted on your business’s dedicated servers or hosted by your payment provider.
To be considered secure, this information must be encrypted during transmission, with all stored payment information being protected after the purchase is completed.
As one of the top reasons for cart abandonment, you can reduce the friction a lack of payment security causes by having an SSL certificate with HTTPS (or an Extended Validation SSL Certificate) visible. Your customers can immediately see that their data is in safe hands.
If you’re a merchant wondering how you can reduce friction from the buying process for your mobile customers, look no further than these three tips.
A great example of a straightforward checkout process is Pink Horse Power, who harnessed a blend of strategic text marketing and a frictionless checkout journey to generate $1300 in just four hours.
While leveraging the sales potential of mobile commerce may be tempting, the elephant in the room is that most businesses simply haven’t been able to get the completion rates to make it worthwhile.
Customers want to use their phone as a wallet: they want to receive a long-anticipated text marketing message from you and be through your checkout in two minutes or less. However, most customers encounter long loading times, a confusing checkout process, and too much friction to make it worth their while when paying via their smartphone.
The most common hurdles are:
Parrot’s one-click payments and secure CC storage fixes these common pain points. We remove friction from your buying process by being the only text platform that stores credit card info for one-click payments, turning your customers’ five-minute wait time into under a second.
Connect your existing store, add your products, launch your next campaign, and interact frictionlessly with customers.
Try Parrot today and experience how much easier mobile shopping can be.